AI SDR agents that actually qualify leads.
Custom AI agents for sales development — research, enrich, qualify, schedule, follow up. Wired into your CRM, email, and calendar. Not a generic spam machine.
Generic AI SDR tools fill your funnel with garbage.
The market is full of AI SDR tools that promise 1000 emails a day. They deliver — but most of those emails go to wrong-fit prospects, get marked as spam, and damage your sending reputation.
Off-the-shelf 'AI SDR' platforms (Clay, Apollo + AI, Outreach with AI) work well in some setups, but they share a model: high-volume outbound with light personalization. For most B2B businesses, that's the opposite of what good SDR work looks like.
An SDR agent that does the senior version of the job.
We build SDR agents that research like a senior SDR — multi-source enrichment, account-level reasoning, fit scoring against your ICP, and high-quality personalized outreach informed by real context (recent funding, hiring signals, tech stack changes, content the prospect has engaged with).
Wired into your CRM (Salesforce, HubSpot, Attio) and email (Gmail, Outlook). The agent handles research + qualification + initial outreach + meeting booking. Your SDRs handle the harder conversations and close.
The shape of capabilities we build into agents for this use case. Yours may need a subset; we scope in discovery.
ICP fit scoring
Score leads against your ICP using firmographic, technographic, and behavioral signals. Tiered queues based on fit.
Account enrichment
Pull from Clearbit, Apollo, LinkedIn, public APIs, news, company sites. Synthesize into a profile a senior SDR could act on.
Personalized outreach
Email and LinkedIn drafts grounded in real account context. Reviewed by humans (or auto-sent above a confidence bar) — your call.
Sequence orchestration
Multi-touch sequences with branching logic based on engagement. Pause when a human takes over.
Meeting booking
Calendar negotiation with prospects. Reschedules, time-zone handling, prep emails before meetings.
Disqualification
Detect not-a-fit responses and stop sequences. Mark in CRM with the reason. Protect your sending reputation.
Inbound triage
Inbound leads scored, enriched, routed. Hot leads paged to humans; warm leads sequenced; cold leads nurtured.
CRM sync
Every touchpoint, every status change, every disqualification reason flows into your CRM. Sales gets clean, complete records.
Pipeline analytics
Real funnel metrics: contacted → engaged → meeting → opportunity. Drill into what's working and what isn't.
How the agent ships.
Same structure for every agent build. Predictable timelines, fixed scope.
- 01
Discover
1 week. Real workflow, real data, what 'good' looks like. We pick what the agent owns and what humans keep.
- 02
Architect
1 week. Tool inventory, model choice, memory strategy, escalation rules, eval criteria — written and reviewed.
- 03
Build MVP
2–3 weeks. Working agent handles the happy path against real data. Observability and human-review UI from day one.
- 04
Harden
2–4 weeks. Edge cases, evals, monitoring, training, gradual rollout. Production-ready.
- 05
Run
Optional retainer. Model upgrades, prompt tuning, new tools, scope expansions.
The architecture you'd be getting.
Generic AI SDR tools do, because they optimize for volume. We optimize for quality. The agent only sends what passes your ICP, your sending rules, and your tone guardrails. Most clients send fewer total emails than they used to — and get better response rates.
When given real account context — recent news, hiring signals, tech stack, content engagement — yes, and at quality that's hard to distinguish from a senior SDR. The key is feeding it real signals, not generic templates with a name merge field.
Salesforce, HubSpot, Attio, Pipedrive, custom CRMs. We use APIs or MCP servers we've built. Email goes through Gmail / Outlook with your domain.
We respect sending limits per inbox per day, warm up new domains, use proper SPF/DKIM/DMARC, and stop sequences on non-engagement. Generic AI SDR tools burn inboxes; we treat your domain like the asset it is.
Usually no — it changes what they do. Your SDRs stop spending 60% of their day researching and drafting; they spend that time on the conversations that need a human. Most clients keep the SDR team size and dramatically grow the pipeline output.
Want a sales / sdr agent for your team?
Tell us the workflow, the volume, and the systems involved. We'll come back with what we'd build, how it would handle the edge cases, and a fixed quote.