Custom CRM
A 100-person company on Salesforce Enterprise pays ~$198K/year in licensing alone. That's nearly $1M over five years before add-ons. We build CRM platforms you own — with AI features built for your specific sales process.
The Problem
Per-seat pricing punishes growth. Hidden costs multiply. And your most valuable asset — customer data — lives on someone else's servers.
Salesforce Enterprise at 100 users costs $198K/year — nearly $1M over 5 years before customization, add-ons, or admin staff.
CRM implementations fail because the tool doesn't match actual workflows. You adapt to the software instead of the software adapting to you.
One company budgeted $5M/year for Salesforce only to discover true TCO was $9M annually once hidden expenses were included.
Your most valuable asset — customer relationships and data — lives on a vendor's servers under their terms and their pricing.
Every new hire, every new team, every expansion means more seats and higher costs. Growth becomes a licensing penalty.
The Solution
Add unlimited users without incremental cost. Growth isn't penalized.
Custom AI features trained on your data — not generic models shared across millions of accounts.
Your customer data lives on your infrastructure, under your control, forever.
Built around how your team actually sells — not how a vendor thinks you should.
Process
We map your current sales workflow, data flows, and integration points to understand exactly what your CRM needs to do.
We design the data model, AI features, and user experience around your specific sales process — not a generic template.
Phased development with your team testing and providing feedback at every milestone. Your CRM evolves with real usage.
We handle full data migration from your existing CRM, train your team, and ensure zero disruption to active deals.
Continuous improvements, new AI features, and technical support — at a fixed monthly rate, not per-seat pricing.
Best Fit
FAQ
A custom CRM typically costs $150K–$400K to build. For a 100-person company paying $198K/year for Salesforce, the custom build breaks even in 12–24 months. Over 5 years, the savings are $500K–$800K+ when you eliminate per-seat licensing, add-on fees, and admin overhead.
MVP in 8–12 weeks. Full platform with AI features in 4–6 months. We phase the build so your team can start using core features while we develop advanced capabilities.
Yes. We handle complete data migration — contacts, deals, activities, custom fields, attachments, and historical data. We've migrated companies with 500K+ records without disrupting active sales operations.
100%. You own every line of code, every design asset, and every AI model. Full IP transfer on delivery. No licensing fees, no usage restrictions, no vendor lock-in. Ever.
Most companies use only 20–30% of Salesforce features. We build the features you actually use, plus custom AI capabilities Salesforce doesn't offer. The result is a simpler, faster tool that your team actually adopts.